Established in 2011 in Sharjah, Khas Oud & Perfumes is a luxury perfumery with a presence in major UAE malls and delivery across the entire GCC. Founded with a vision for excellence, the brand prioritizes the purity and quality of natural ingredients, showcasing its commitment to creating a luxurious and elegant fragrance. Starting in Sharjah, Khas Oud expanded strategically to cover national and international markets, aiming to proudly represent the UAE brand globally.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Chalange
Outdated Online Presence:
The existing website lacked responsiveness and had poor UI/UX design.
Multilingual Absence:
The website was not multilingual, limiting its accessibility to a diverse audience.
Underutilized Social Media:
All social media channels were not effectively used or interconnected.
Market Positioning:
The challenge was to secure a top position in the niche perfumes collection and navigate through competition.
Regional Outreach:
The need to reach potential customers across the GCC was a significant challenge.
Website Redesign:
A new website was designed and developed, incorporating responsive UI/UX and the latest technologies.
Multilingual Functionality:
Multilingual support was implemented to broaden the audience reach.
Social Media Activation:
All social media channels were strategically activated and interconnected for a comprehensive online presence.
Inventory Management:
Inventory management was streamlined for both online and offline sales.
Customer Communication Automation:
Automation was employed for effective customer communication.
Online Brand Presence:
Comprehensive online brand management and strategic promotions were initiated.
Paid Social Media Promotion:
Paid promotions through social media channels enhanced visibility and engagement.
Content Strategy Redefined:
A content strategy revamp redefined the type of content, contributing to a more engaging online presence.
Loyalty Program Implementation:
The introduction of a loyalty program, Mumayz, added value to the customer experience.
The Results
- Average monthly sales quadrupled with the implementation of the latest technology and enhanced UX.
- Monthly traffic witnessed a 20% increase from prime locations across the GCC.
- Khas Oud & Perfumes established a strong market presence with a high reputation score.
- Remarketing efforts boosted sales by an impressive 160%.
- Enhancements in user experience contributed to a reduction in abandoned carts.
- The Mumayz loyalty program successfully increased the average cart size.
